The Apple Logo
http://www.logoblog.org/apple_logo.php
I learned a lot of fascinating things about the apple logo in this article. This is probably one of the most interesting articles I have read so far about graphic design. I learned a lot of things such as the first apple logo, which was also called the "rainbow apple" because it had multi-colored stripes. The designer of this logo, Rob Janoff, wanted to honor the discoveries of gravity and the separation of light with this logo. As a result, Isaac Newton plays a role in the logo, since he was the scientist who found out about the gravitational force when he observed the apple falling on his head. Rob Janoff might also tributed the "Fruit of the Tree of Knowledge" from the biblical story of Adam and Eve. Other people believed other things. For example, the multi-colored logo was used to advertise quality of colors on the Apple computers. This article also talks about the other apple logos like the polished chrome logo and the famous white and raw aluminum logo. This article might also be handy to me during the next topic in Digital Design, logo designing.
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