Thursday, November 20, 2008

Color and Contrast

Every visual presentation involves figure-ground relationships. This relationship between a subject (or figure) and its surrounding field (ground) will evidence a level of contrast; the more an object contrasts with its surrounds, the more visible it becomes.

When we create visuals that are intended to be read, offering the viewer enough contrast between the background (paper or screen) and the text is important. If there is not enough contrast between figure and ground, a viewer will squint to view the text, causing eye fatigue.

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