Rationale of Poster

Sakktivel Elangovan

Digital Design

My poster was designed in the style of the iconic graphic designer, Peter Saville. I utilized the main principles of his work including using a vast variation of colors, large amount and variation of forms, especially circles and ellipses, and contrast. The text which is included in the poster explains the style of Peter Saville. The font of the text that I used was a very modern font, since Peter Saville was a graphic designer during the modernist movement and was a strong follower of Modernism.  Furthermore, I also warped the text because Peter Saville didn’t believe in order and alignment. Consequently, I made sure that there wouldn’t be any straight lines existing in my poster.  I used Adobe Photoshop, definitely the best software to use for graphic designing, to design my poster. The main tools that I used were the warp tool, to warp the shapes. These warped shapes in my poster come from his designs “Color and Form” and  “Waste Painting”.Using my knowledge and the skills that I learned with Photoshop, I created random shapes and added as much color and contrast as possible. My poster had a dark background since most of Peter Saville’s album covers have either a black background or another dark color. In my opinion, this dark background plays an important role in the distinctionof colors and the contrast that Peter Saville so often uses in his designs because all the other colors on the poster are light and neon. For example, yellow, light green, light blue and orange. In addition, most of the posters and album covers of Peter Saville have a body or body part of a woman included. As a result, I took the simple shapes of hands and feet that were incorporated in the Photoshop package.The multi –colored (rainbow) beams coming out from the bottom of the poster were added because this was one of the techniques that Peter Saville used in his designs to show contrast. Moreover, he always used these beams (basically just rectangles) when there was text included in his designs. Since he mainly designed album covers, most of his designs didn’t contain a lot of text.  My poster follows most of the principles of neo-classicism too. In my opinion, this is very important since Peter Saville also designed his works using the principles and was deeply inspired by Jan Tschichold.