It was quite interesting since it was describing how a design environment should be like. It compares both a virtual and a realistic area to each other. Therefore the writer was finding similarities between websites and with realistic rooms and locations. Both the organisation of a house or a room and the organisation of a website can affect the persons perceptions and behaviours in the same ways.
Websites can be basically seen as a house. It is a simple analogy. An easy escape from the house is actually the back button on the webpage and the pages are analyzed as the rooms. To make a guest feel comfortable at your house, you have to make it attractive and comfortable at the same time. This goes the same for a webpage. For visitors to be attracted to a site, it has to be eye-catching.
Basically this article was summarizing the main principles of design. However, these principles seem to be different to the ones we learnt in class (proximity, alignment, repetition and contrast). The main visual elements of a desing that were described in this article were: color, typography, imagery, content and navigation.
In summary, a peaceful home and a nice webpage is the result of a good design. Busy and crowded websites makes it hard for people to look for information. Websites that are "sticky" and appealing are seen as an organized enviorenment with logical organisation of content. This helps visitors search for information easily. The basic goal of an organised home and webpage is to allow visitors to find what they are seeking for.
This article is actually quite helpful and I believe it will help me and guide me when its time for me to create my own webpage.
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