- Don't be a wimp.
- Don't be afraid to create your design with plenty of blank space.
- Don't be afraid to uncenter your format - it often makes tthe effect stronger.
- Don't be afraid to make your graphics very bold.
Proximity
- group related items together and vary the space to indicate the importance of a relationship.
Alignment
- To keep everything unified on a page, align everything on the same edge.
Repetition
- repetition helps strengthen the consistency on a page.
Contrast
- add contrast by using rules, typefaces, colors or spatial relationships.
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