- This repetitive element can be anything from a bold font, a thick line, a certain bullet, color, design, element, format or spatial relationships. (anything that a reader can recognize).
- Repetition can also be seen as "consistency".
- If there is no repetition in a design, it loses its cohesive look and feel.
- With repetition, visual elements in the design unifies and strengthens the design.
The purpose of repetition is to basically unify and to add visual interest.
Avoid repeating the element so much that it becomes annoying. Be careful about the value of contrast.
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