Tuesday, February 3, 2009

Weekly Post 15

The Vancouver 2010 Logo

http://agonist.org/Learning-Center/The_Vancouver_2010_Logo_and_Campaign.htm

The The Vancouver 2010 logo was a big part of a campaign to win the 2010 winter Olympics. Its design features the two-dimensional representation of the traditional sculpture made up of block-like shapes in colors that represent the different geographical regions of Canada. The blue and greens of the design are meant to represent the unique coastal regions and forests of the country and its surrounding picturesque islands. The red symbolizes Canada’s maple leaf flag, and the yellow is meant to represent the famous Canadian sunrises. The block-like construction of the logo also symbolizes images of hockey player uniforms, making it an even more perfect symbol for Canada and for the winter Olympics as a whole. In my opinon, this is what I call a good logo since the colors and shapes all have to do something with Canada. Unlike the Adidas logo or the London 2012 logo, this logo actually fits the purpose of the campaign and is a very eye-catching emblem for the grand Winter Olympics.

No comments: