South Africa World Cup 2010 Logo
http://www.iol.co.za/index.php?set_id=1&click_id=139&art_id=vn20060722084852450c455144
The producer of the logo believed that it was the strong African identity of his logo that appealed to the judges. The footballer doing the kick was done in a San or rock painting style to bring the focus back to South Africa and its identity as "The Cradle of Human Kind". The convergence of lines towards South Africa in the continental image is intended as a metaphor to represent the diversity and energy of African soccer flair. The South African identity was further strengthened by incorporating the South African flag colours into the design. This is the reason why many people believe this logo will really enlighten the World Cup 2010.
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