Thursday, January 29, 2009

Explanation of the Fonts


Font: Aervias Brasil NF





This font could be used for the slogan because of it is decorative and is sans serif. This means, that it is attractive and is easy to the eye. In my opinion, this font is the correct type for the slogan of EcoGen since it fits the brief and the purpose of the company. 

Font: Last Ninja 





This font is a lot more different than the first font because it is a serif font, but in away. This font is called Last Ninja and has a very medieval look, however I think if I could manipulate it a bit using Photoshop, the slogan could be quite appealing. 

Font: Eldorado





This serif font has a script type look, but is actually a Western and old style font. I think it fits with the brief and speaks well to the idea of the company even though the font is mean to represent the Old West.  

Font: Trading Post NF





This font is sans serif too and is also very  modern. It could be very effective when I use it for the slogan. This font is very clean and has a good look and organization in general. 

Font: Metal Lord 





In my opinion, this font is very eye catching and serves the idea of the company. It could be very effective when it is put with the logo. In addition, this font is very sophisticated and modern.  

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