Graphic (e)motion
This article from Matt Woolman demonstrates how motion graphics has changed the universe of multimedia. What I found interesting about this article is that he compared a graphic artist to a painter. With this comparison, he is trying to show that in the modern world both the painter and graphic artist are hesitating and are asking questions about what tool to use instead of asking the question what is possible. A painter has to choose between the water colors, the paint brushes and paint palettes while the graphic artist has to choose which software he is going to use for animations. The author of this article explains that the methodology is more important than the tool. No matter what software or paint tool is used, the design has to attract the attention and have a meaning behind it. With this article, the author is trying to promote his book called Motion Design, which is all about the concept of motion graphics design.
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