Sakktivel Elangovan
Digital Design
Mainly using Photoshop, I managed to create a well-designed advertisement for the company that I chose, EcoGen. This advertisement is a basic impression of what the company is and what its goals are by including the slogan, a picture which fits to the company’s brief and my own design of a logo. This advertisement which is in a format which can appear as a billboard or as a magazine advertisement tends to be very clean and well spaced out in terms of its organization and proximity. The logo and the poster that I made were all in Photoshop. Playing around with many different tools in Photoshop and making sure that I follow the principles of design, I tried to make the poster as eye-catching and appealing as possible by using bright and strong colors such as white and blue. In addition, I also referred to many magazines, like the New Yorker and the Economist, as a sample and basis for my work. The picture that I chose as my main image and center-point of the ad was a photo of a small and peaceful hut in the middle of the Swiss Alps and by the side of a lake. The water gives a reflection of the mountains and the house. Basically, this image is supposed to represent the serenity and calmness of the environment which is what my company is supposed to promote. This is definitely the main goal of my company. I amended the picture so that there would be more contrast with the colors. I also changed the view of the picture so that the hut would be the center point even though the photo is not extremely zoomed into the hut. Consequently, my poster expresses the ideas of EcoGen and fits to its brief by supporting the peace of the environment and saving the world by buying the company’s products.
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