Weekly Post 21 (Magazine)

One image is worth two!

This article, which is also the introduction to this edition of idPure, gives a brief description of how motion graphics are presented and how it gives us more artistic freedom. Since this edition concentrates mostly on motion graphics and animations, Thierry Hausermann, the author, gives a feeling of how and where motion graphics are used. The author believes that motion graphics were created to please and hypnotize us, since it appears everywhere. For example, when watching television, the news, video clips and on the hand phone. These animations have to be imagined which is how our brains see these pictures. Consequently, this opens up a more fulfilling dimension and this is one of the reason why motion graphics dominated the graphic arts environment ten years ago.

Weekly Post 20 (Magazine)

Humor, Zombie and Donut

Han Hoogerbrugge who graduated from the Rotterdam Art School illustrated animations using Flash animation tools to design a very dark and disturbing digital world. These animations of this dark universe reflect the current world to him. In his animations, he draws zombies instead of people. He illustrates them really carefully and cleverly so that you can figure out that they are zombies. Furthermore, Han Hoogerbrugge tends to concentrate on the zombie’s faces to represent their emotions. Some of these animations are filled with and if you combine all the animations and look at them sequentially, these animatronics can be formed into short stories.

Weekly Post 19 (Magazine)

idPure Magazine Article – Graphic Art In All Its Aspects

This enlightening piece of writing demonstrates the effect of graphic designing in the world today. The author of this article is informing us that the progress of digital technology in the recent years has given graphic designers options and new tools for their work. Even though the author believes that the technology has been quite beneficial for us, he also lists the negative points of the advanced technology in the world of graphic designing. He states that the designer is not the thoughtful designer; rather, a useful replacement of the machine. In addition, he tells us a story once when an applicant visited our school. This applicant asked him if the school was more “pencil” than “computer” and he replied “brains”. With this word, he is trying to say that whatever is produced with the fingers on a piece of paper or on the computer actually originates in the mind. As a result, the author is trying to present to us that no matter what we use, computers, pencils or paint, the idea is always invented in the mind, which is the most valuable thing to take into consideration in graphic designing.

EcoGen Letterhead

EcoGen Advertisement

Rationale for EcoGen Advertisement

Sakktivel Elangovan

Digital Design

Mainly using Photoshop, I managed to create a well-designed advertisement for the company that I chose, EcoGen. This advertisement is a basic impression of what the company is and what its goals are by including the slogan, a picture which fits to the company’s brief and my own design of a logo. This advertisement which is in a format which can appear as a billboard or as a magazine advertisement tends to be very clean and well spaced out in terms of its organization and proximity. The logo and the poster that I made were all in Photoshop. Playing around with many different tools in Photoshop and making sure that I follow the principles of design, I tried to make the poster as eye-catching and appealing as possible by using bright and strong colors such as white and blue. In addition, I also referred to many magazines, like the New Yorker and the Economist, as a sample and basis for my work. The picture that I chose as my main image and center-point of the ad was a photo of a small and peaceful hut in the middle of the Swiss Alps and by the side of a lake. The water gives a reflection of the mountains and the house. Basically, this image is supposed to represent the serenity and calmness of the environment which is what my company is supposed to promote. This is definitely the main goal of my company. I amended the picture so that there would be more contrast with the colors. I also changed the view of the picture so that the hut would be the center point even though the photo is not extremely zoomed into the hut. Consequently, my poster expresses the ideas of EcoGen and fits to its brief by supporting the peace of the environment and saving the world by buying the company’s products.

Weekly Post 18

Mirror’s Edge Review

http://xbox360.ign.com/articles/927/927781p1.html

The feeling of the movement and leaping through the air in this game is just so realistic that you can actually feel yourself in the air. The graphics and the idea of making this game in first-person view is just incredible. Even though, the storyline and the characters are not really interesting, the main purpose of the game, which is to explore the environment is very fun. It is quite interesting to roam around the city and jump from building to building. This is new style of play, guiding the character on the journey of leaps and bounds, is called Runner Vision. This is the main highlight of the game which makes it so unique and revolutionary. In addition, there are so many different types of ways to move (jumping, climbing up buildings, swinging on poles, use a parachute, etc.), however these ideas were not well developed in the plot and storyline of the main single player campaign, which is why many gamers are hoping that there will be a sequel to this first game of Mirror’s Edge.