Notes on Video

The counter culture movement of the 1960’s overwhelms the modern movement before. Rise of flower power movement. No more straight and clean lines in fonts. The movement of hand drawn fonts (the result of the counter culture movement). This was the response from Helvetica. Post-modernous font creation results in the design of the environment. In the 70’s it was out of control. In the 80’s people were affected by the post-modernism ‘disease’.

Subjective perspective – post-modernism approach to design.

Modernism

·         Functionalism

·         Utilitarianism

·          Objectivist

·          Simple

·          Clean

Post Modernism

·          Subjectivist

·         Free form

·         Chaotic

·         Complicated

Now is the time of the Retro Modernism (Post post modernism). It is the return of modernism.